Marketing Communications
Challenge
Gate City Bank’s everyday marketing work often involved communicating detailed financial information clearly across different audiences, channels, and formats. Materials needed to support customer education, product promotion, internal teams, and business development while staying organized, approachable, and consistent with the brand.
Solution
I designed a range of marketing communication materials across print, digital, presentation, direct mail, and out-of-home formats. Each piece used clear hierarchy, structured layouts, concise messaging, and consistent visual elements to make financial information easier to understand across customer-facing and internal touchpoints.
Results
Created practical marketing assets supporting customer education, product promotion, lender outreach, and internal communication.
Translated dense financial topics into clear layouts.
Strengthened visual consistency across marketing materials while giving teams flexible assets for print, email, presentation, and web use.
Out-of-Home Advertising
Designed large-scale out-of-home campaign materials for Gate City Bank, including bus wraps and billboards built for quick readability, strong brand recognition, and visibility across high-traffic environments.
OOH: Billboards
Direct Mail Campaigns
Oversized Postcards
Front of mailer
Back of mailer
Front of mailer
Back of mailer
Trifold Self-Mailer
Checking Account Comparison Sheet
Designed a two-page marketing and sales support piece to help customers compare checking account options and related services. The layout organizes detailed product information into a clear feature matrix, making it easier for customers and team members to review options during account-opening conversations.
Presentation Design
Designed a 30+ slide educational presentation that translated complex fraud prevention topics into clear, accessible visual content. Information was organized through process diagrams and data visualization to improve comprehension and audience engagement.
Email Campaign Graphics
Designed visual assets for customer email campaigns across debit card, business banking, and mortgage lending initiatives. Work included creating consistent visuals that could be assembled and deployed by the web team.
Icon System
Created a custom icon set to support marketing materials and make financial products and services easier to scan, understand, and apply across different communication pieces.
