Designing a three-page magazine spread to showcase a $10M investment in child care.
Editorial Spread
Editorial Layout | Infographics | Typography | Storytelling
Challenge
Gate City Bank sought to use its ad placement space in Prairie Business magazine to promote its new business loan product. The design needed to transform promotional content into a credible, editorial-style story—engaging readers while avoiding the look and feel of traditional advertising.
Solution
I created a three-page advertorial that solved the challenge of promoting a financial product without it reading like an ad. By blending editorial layout with storytelling, impact graphics, and a QR code call-to-action, the piece felt authentic, engaging, and actionable.
Results
Published in 20,000+ print copies and the online edition of Prairie Business
Drove business loan applications by elevating visibility of the loan product
Positioned Gate City Bank as a strategic partner for local business needs
Published Advertorial Design
Building a Layout System
A modular grid and typographic system designed from scratch to support repeat use. The framework establishes consistent hierarchy while allowing flexibility for varying subjects, copy length, and imagery.
Infographics
I designed custom graphics to highlight program features and measurable results, making complex data easy to scan and memorable for readers.
Online Article
Advertorials are designed to work digitally as well, as they are also featured on the Prairie Business website.
