Gate City Bank’s 100th Anniversary
CORPORATE ANNIVERSARY CELEBRATION
OVERVIEW
I worked on a year-long project for a community-focused bank celebrating its 100th anniversary. As part of the celebration, I developed custom primary and secondary logos for Gate City Bank that incorporated the existing logo and brand colors, ensuring consistency across all design elements.
I designed email and website graphics to effectively promote special offers and events to customers. Additionally, I created a range of promotional materials, including billboards, flyers, and branded products, to enhance brand awareness and engagement throughout the community. Designs were strategically created to honor the bank's legacy while reinforcing its connection with local customers.
ROLES
Branding, logo creation, print and digital layout, illustration
TOOLS
Adobe Photoshop, InDesign, Illustrator
Commemorative Logo Design
Developed a logo system to celebrate Gate City Bank’s 100-year anniversary by adapting the current logo with new typography, color accents, and a custom “100 Years” emblem. The system includes a primary design and alternate versions optimized for various formats and size constraints.
CURRENT
SPECIAL EDITION - PRIMARY
SPECIAL EDITION - ALTERNATES
Creating Campaign Awareness:
Customer Email
A targeted email campaign announced the 100-year anniversary to customers, designed to encourage engagement and awareness of special events and giveaways, with the goal to strengthen customer relationships during this milestone celebration.
Extending Brand Presence Through Merchandise
The primary and secondary logos were applied to a variety of promotional products to expand brand visibility to everyday touchpoints. Custom-designed artwork for apparel led to a bulk order of over 700 shirts for team members, strengthening organizational unity and fostering ongoing brand engagement.
Primary logo printed on mug.
Custom t-shirt design featuring company slogan.
Secondary logo printed on pens.
Strengthening Customer Relationships:
Commemorative Cookbook
Created as part of a community engagement initiative, this 300-page commemorative cookbook celebrates Gate City Bank’s tradition of sharing recipes among customers and employees. Organized by recipe type with custom layouts and iconography, it blends practical usability with keepsake value. Distributed to both customers and employees, the cookbook reinforced the bank’s community presence and served as a tangible reminder of its century-long commitment to building relationships.
